“Traditionally 50cc scooters have been popular with sixteen-year olds because you can ride them a year before you can apply for a car driving licence” explains Richard Davies, sales director for Peugeot Scooters in the UK. “However, increased youth unemployment and the general lack of cheap credit has significantly reduced customer numbers”.
This teenaged customer base is largely being replaced by an older age-group, as workers seek to reduce the cost of motoring. The rising price of petrol and diesel (now the second most expensive in Europe according to the AA) as well as the escalating cost of car insurance and road tax makes small capacity scooters an attractive alternative for short-distance journeys to work.
“Currently on offer at £929 and with the reassurance of the Peugeot lion on its front, the V-Clic is an affordable alternative to the second car. As it won't require an MoT for the first three years, road tax is just £16 per year and fuel consumption is frugal, running costs will be miniscule compared to a car,” comments Davies.
There is another reason why older drivers are attracted to 50cc scooters. Anyone who who obtained a full UK car licence before 1st February 2001 is automatically entitled to ride a “moped” (e.g. 50cc scooter) without L-plates (D-plates in Wales). Which means there is no complicated paperwork to complete before riding away to enjoy the freedom of two wheels.
Sales of new scooters in the UK rose by 11.7% last year and demand is up by a further 6.9% in the first four months on 2012. Peugeot Scooters reported a 46% rise in sales last year, which they attribute to a range of affordable 50-125cc machines aimed squarely at the commuter market.
For more information on Peugeot's complete range of scooters visit www.peugeotscooters.co.uk.